9 Easy SEO Tips For YouTube Videos To Rank Higher in Search
How does YouTube rank their videos?
There are various areas that YouTube takes into consideration, but there is no precise hierarchy as such. Areas you could focus on while optimizing your video are, Flagging, Views and frequency, Like and dislikes, Shares, Subscribers, Annotation linking & Favorites.
Getting higher rankings for your page with the help of YouTube videos is a great strategy, as an audiovisual influence is much stronger and clearer than just a visual one.
About 800 million viewers visit YouTube every month making this platform the second largest search engine after Google. Companies and marketers have taken to this online marketing tool and there is no doubt that YouTube has left both consumers and businesses astound.
You probably already know the top ranking factors for Google search results. But what are the top factors that affect YouTube SEO? Here are 9 easy SEO tips for your YouTube videos to get them to rank higher in search.
How to make your YouTube videos rank better in 9 easy steps.
Naming Your Video File Before Upload
Once you’ve edited your video you need to export it and then upload it to YouTube.
But before you do that, make sure that the name of your actual video file is something relevant to the information contained in the video itself. This is because YouTube indexes the file name as well as all the other metadata you include.
Doing so will help increase your visibility in YouTube search and is just another bit of insight into YouTube’s algorithm for choosing which videos rise to the top.
Upload High Quality Videos
With 300 hours of video being added to YouTube every minute, the internet is saturated with online video.
Most of that video is low quality, coming from a phone or digital camera. Professional, high quality video production can help set your video content apart and allow it to rise above the noise.
Create a Great Title
You must capture the attention of your audience and one of the most important things is your video Title. To do this your video title needs to be:
- Short and to the point
- Descriptive and include keywords
If your video’s title is so long that the full name is cut off, or doesn’t include an accurate description, there’s a good chance that your viewer isn’t going to take the time to click on it. To increase discover-ability, don’t forget to include relevant keywords that best relate to your content.
Description Of Video
Writing descriptions with keywords can help viewers find your videos more easily through search.
Improve video discovery. Write: unique, descriptive and keyword rich content in the description. Descriptions can be Approximately 980 words or 4850 characters including spaces. It’s safe to say YouTube prefers a longer description than something too short.
Custom Thumbnail For Your Video
YouTube grabs three images from your video automatically which you can choose as your thumbnail image. You also have the option to include a custom thumbnail image. A high quality, evocative custom image will likely get you more views.
Follow these tips to optimize your thumbnail image:
- Use large, high contrast text
- Use bright colors
- Use pictures of people, especially close-ups of faces
- Use ‘action shots’, i.e. shots of people doing something
- Use close-ups of products
Keywords & Tags
It is important that your keywords must be product / service specific but most of all it must be keywords that people are using while searching on YouTube. Tagging your YouTube videos properly is one of the first and most basic things you can do to direct traffic to those videos.
The tagging process can be divided into the following:
- Specific Tags: These are one-word keywords that represent the topic at hand. If YouTube gives you pre-filled suggestions that are essentially what you want, then use those, but also use the same words in a generic way.
- Compound Tags: These are multiple-word tags. Copy the title and uses it as a tag, leaving out conjunctions and prepositions (such as “of,” “in,” “and,” etc.), because YouTube ignores these words.
- Generic Tags: These are words like how-to and tutorial. YouTube offers suggestions, so use them.
- Misspellings: If it applies to your product / service you can misspells words on purpose because people search for these words.
Encourage Subscribing & Linking
You must make it easy for your potential audience to subscribe. You can use the YouTube subscription link to encourage more people to subscribe to your YouTube channel.
If you don’t ask you don’t get. Use every opportunity to market your videos. Create a subscribe link on your website / blog to make it easier for people to subscribe to your YouTube channel directly from your blog without actually having to visit your channel.
Dress Up Your Channel Page
When I see a YouTube channel without a profile picture, header, description and links it looks like spam – YouTube sees it the same way. Filling out your YouTube channel page has a trickle down effect to your content. It adds another layer of signals as to what your videos are about.
There are 4 parts you need to fill out:
- Add links to all of your social media pages and website.
- Add channel images. Not only does it help users identify with your content, but YouTube as well. If you upload your image in accordance with search engine optimization best practices it will send a signal to search spiders. For example, YouTube-channel-name-channel-keywords.jpg will help add context to your page.
- Subscribe to similar channels. Remember when you were a kid and your friend got in caught stealing something but you got punished too (guilt by association); YouTube looks at what you’re looking at and associates your account with that content.
- Add a long description; make sure to add a ton of synonym keywords.
Need Some Help?
Need some help to create a video? Don’t have the time to get the desired result? We can help with the SEO of your YouTube Video.
We can also help with Website development, SEO & Animated whiteboards videos. So why wait? We can manage your online presence, allowing you to focus on your core business, instead of worrying about the newest online trends and changes.
August 15, 2016